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from the editor
While the Stock Market continues to drop to the lowest amount
since the Great Depression, we can only look upward with hope to
a reawakening of the best of times. The economy’s in a slump, but I
have to agree with the words John MacCain remarked in the first
presidential debate, “There are good days ahead!” There are those who fall
into the category Bob Dylan sings about, “When you ain’t got nothin’, you got nothin’ to
lose.” And then there’s the average hard working middle class citizen. American Philospher
Eric Hoffer remarked ‘he can never get enough of what he doesn’t need to make him happy.’
A more renowned JFK pointed out that the word crisis in Chinese actually means opportunity.
I grasp unto this knowing great things could abound if the world would, too. I like to
think it just takes a little creativity. For instance, my kitchen blackboard has taken on a
positive approach to change, chalking notes like ‘Buy Clothesline!’ ‘Go Fishing for Dinner!’
‘Make Home Made Christmas Cards’ ‘Barter More’ ‘Shop Local!’ and ‘Trade in Big Car for
Golf Cart!’
Remember, as author James K. Feibleman eloquently said, “That some good can be derived
from every event is a better proposition than that everything happens for the best.”
For those of us blessed with blissful shore days, we know first hand the good that exists in
our ever-changing world. While we patiently wait for the conomic tides to change, we
reflect on our many blessings.
During these critical times, those who are more fortunate have an opportunity to give to
those less fortunate. If we see someone struggling, and chances are we will, (with the holidays
upon us and the dead of winter in Wildwood,) remember that it’s more blessed to give
than to receive. We can make our lives one long Thanksgiving Day.
Some of life’s greatest pleasures, aside from those obtained through kind gestures and
good deeds, hold little or no monetary value however. Out of the Great Depression came
the ‘Lipstick Theory.’ Today, lipstick sales are measured and used as an economic indicator.
Sales tend to increase during times of economic uncertainty. The rationale is that women
like to treat themselves and, when times are tough, a brightly colored small indulgence such
as a tube of lipstick can help boost their morale while costing far less than a higher ticketed
piece of clothing. The more I think about this whole lipstick theory, the more I can’t help
think of something else today that is serving many as a great morale booster. Its bright colors
make you feel good. But, even better than the lipstick, it’s absolutely free! (Thanks to many
awesome advertisers!) “If it’s FREE it’s for me!” It’s The SUN by-the-sea!
Aside from all this talk about money, I hope this Holiday issue of The SUN is absolutely
priceless for you!
Settle into the Wonders of Wildwood
in the Wintertime!
Publisher, editor, and artist
The SUN by-the–sea, , WILDWOOD, NJ
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